Sense of Place artwork definitely won our hearts and minds as the most meaningful and creative design of 2013.
Leslie Bowlus, owner and wine maker, told us how she developed this idea. In her own words:
My life long passion for food and wine and my travels to the world’s greatest places and famous wine regions made me aware of the fact that a wine should reflect where it came from. I have always loved the fact that wherever I was in the world, the most delicious wine was made from varietals grown best in that region which perfectly paired with the local cuisine. I would appreciate that the wine I was drinking was from the perfect place. My philosophy developed into a belief that a wine should reflect its “somewhere-ness” and be true to its varietal characteristics. It should reveal the uniqueness of its terroir, vineyard site, soils, climate and history. The wine should show itself as having a SENSE OF PLACE rather than following the trend of the moment. My winemaking style supports this “Sense of Place” philosophy which includes the use of native yeast found in the vineyard and allowing the wine to age “sur-lie” with the least amount of intervention as possible. I decided on using the world map on my logo to convey my philosophy to the consumers and, by adding the tag line “find your place”, to create a connection between them and my wine.